Stage one
Strategy

What is the result you are after? IE increased sales, brand awareness, new services etc.

Who is your target market and how can the power of video best enhance your communication, brand, and relationship with them while achieving tangible results including loyalty, trust, connection, inspiration, and communication.

What is the story we are trying to tell?

What is your call to action?

Is it video/interview driven or design driven (IE graphic) or both?

Video infrastructure. Do you have in place the infrastructure to show your videos? If not, we will make sure you do.

How can we best promote your videos or marketing campaign? IE social media (Twitter, Facebook, LinkedIn), e-newsletter, YouTube channel. We go beyond the basics of video production. At b-Mc creative, we work with you to develop a strategy that will ensure effective video marketing.