The videos produced for this series was part of an overall microsite initiative titled Migraine Relief Centre. We produced 10 videos total, five in English, and 5 in French. What made these testimonials so successful is that we heard from migraine sufferers, what they experience, their treatments, triggers, and solutions. We also heard from doctors, how they treat patients, and what advice they have for sufferers.
The internet is loaded with videos of WHAT a migraine is, and how it affects the individual. However there's very little from an actual migraine sufferer. These videos accomplish that. They deal with the issues first hand with honest testimonials from people who live with this devastating ailment. The production was clean, graphics package simple, and yet very complimentary to the brand, which allowed the focus to be on the interviewees, and their words.