Why Story Matters

Toronto Video Production

A great product or service is essential to the success of any business, but simply having one is not good enough. You need to let other people know about what you do. If you have a business to promote, you have probably tried the countless advertising methods available through the traditional channels, but have you ever considered branching out into making corporate videos to market your company?

Corporate videos are a popular strategy across the marketplace, with countless companies using YouTube, Facebook, and other online platforms to advertise their products and services. The question is: how can you make corporate videos work for you?

The key to a successful video marketing campaign is to use storytelling as your basis. This method of promoting your product or services enables you to forge an emotional connection between your business and potential customers.

So Why Does Storytelling Work?

Storytelling is the ideal way to make your company stand out in an already crowded marketplace. You are effectively harnessing the power of a global audience through online video channels and creating a unique way of setting your business apart from the others.

Rather than produce video that is one-dimensional or sales-based, humanize your product or service through the power of story and make an emotional connection that the viewer can relate to. The story is paramount and your product or service is merely a feature within it.

A story can be anything.  It doesn’t have to be extravagant, or long.  It doesn’t need actors, or fancy shooting. For example, Marilyn Monroe was asked, “what do you wear in bed?” Her response? “What do I wear in bed?  Why, Chanel No. 5 of course.”  That’s a powerful story!

We can help you harness the power of storytelling in your corporate videos. To find out more, visit us on the web and let us help you craft your story and get your message out there today.