b-Mc creative produced a successful video promotion campaign for the Financial Services Group of Rogers Publishing Ltd. The group was looking to create awareness for an upcoming conference with a goal of boosting the number of attendees.
With limited source material—just a few photos and testimonials b-Mc creative shot from a previous event—our team crafted these two engaging promos.
Joanne Merrick, Director, Events Department at Rogers Publishing Ltd. was very pleased with the outcome and plans on using b-Mc creative for future promo campaigns. “Thank you for your creative videos to promote the Benefits and Pension Summit. Registrations were up 15% from the year previous. We will definitely continue to use b-Mc creative and video to promote our conferences. It works!”